One of the biggest secrets professional bloggers (myself included) don’t want you to know is that we don’t actually know everything. Truth be told, sometimes we don’t know anything about a topic before we sit down to write about it. 

However, this technique is also growing tiresome, and fewer publications are utilizing it these days (thankfully alongside the always-irksome “You won’t believe…” headline). If you opt for asking questions in your headlines, be sure it’s a question your audience will be genuinely interested in.